The method

Six parts. One name.

The full PEO system, run as a loop until the engine names you on the query that pays. Take it whole, or start with a single reading.

1

Money Queries

Choose the questions worth winning

Everything starts with a decision most people skip: the exact buyer-phrased questions you want to win, like "who is the best fractional CFO for early-stage SaaS." A wish becomes a testable, yes-or-no target. These queries are your scoreboard, and everything downstream aims at them.

Buyer-intent mapping5–10 money queriesBaseline across enginesWin conditions
2

Knowledge Base

Feed the first signal on purpose

You publish deep, specific, original work engines can attribute to one named human, in enough volume to read as a body, not a post. Not bland explainers a machine can mass-produce. Positions only you hold, because of what you have actually done.

Opinionated positionsAnswer-ready formattingOwned assetsPublishing cadence
3

Network Signal

The step most people underbuild

You engineer third-party references, because engines trust what others say about you far more than what you say about yourself. A journalist quoting you, a podcast hosting you, a respected list naming you. Self-claims are cheap. Regard is not.

Digital PRPodcasts & featuresListicle inclusionPeer citations
4

Machine Structure

Make the signals legible

Most professionals accidentally exist as several people online: one name here, a different title there, a bio that contradicts the last. To an engine, that fragmentation is fatal. We collapse you into one unambiguous, attributable identity, so every signal counts.

Entity & schemaProfile consistencysameAs graphKnowledge-panel groundwork
5

Authority Lift

Tip contention into selection

Knowledge, network and clean structure get you into contention. Authority is the overall weight that tips contention into selection: the strength of your properties, the quality of references pointing at you, the company you keep in the web's citation graph.

Domain strengthHigh-trust referencesConsistency & ageCitation neighbourhood
6

Tracking & Re-Run

Close the loop, monthly

PEO is a loop, not a launch. Each month we re-ask your money queries on every engine, record whether you are named, find the gaps, and run the method again where you fall short. Without measurement PEO is faith. With it, PEO is a discipline.

Monthly re-runsNamed screenshotsSignal movementNext-move plan
Bundles

Ways to buy.

Indicative starting prices. Final scope on a call.

 
The Reading

from £750 once

  • AI visibility audit
  • Verbatim engine capture
  • Position defined
  • 90-day plan
  • Money-query scoreboard
Start here
Most chosen
The Practice

from £2,000 / mo

  • Everything in The Reading
  • Knowledge base built
  • Network references earned
  • Machine structure
  • Monthly tracking
Get named →
 
The Standing

custom

  • Everything in The Practice
  • Own a full field
  • Aggressive PR push
  • Multi-engine focus
  • Senior priority
Talk scope
Add-ons

For a faster climb.

Cornerstone Book

A publication in your name engines treat as authority for years.

Podcast Run

A wave of third-party mentions to spike the network signal.

Knowledge Panel

Notability and sourcing groundwork for a public panel.

Competitor Displacement

Targeted work to overtake the name currently winning your queries.

Firm PEO

Several named people under one practice, advised together.

Quarterly Deep Audit

A full re-baseline across every engine and buyer question.

Start with a reading.

See what AI says about you today. Decide from there.

Request my reading →